Strategies to refrain reputation crisis during online firestorms in social media
Purpose – Online firestorm, a relatively new phenomenon, has drawn the attention of academia due to its harmful effects. The present paper aims to provide a comparative overview with respect to the employment of two different crisis communication strategies (CCS), namely corrective action vs. apolog...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2021
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/23431 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23431 |