Reading habits in the digital age: marketing strategies to promote reading among children and young adults

Reading is a form of active learning, and cultivation of reading habits is vital for every child and young adult. However, according to the world’s most in-depth and trustworthy indicator of students’ abilities, PISA, reading skills among youngsters are barely improving. The project aims to deliver...

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Bibliographic Details
Main Author: Dimitrova, Monika (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Book reading
Reading habits
Reading attitudes
Young readers
Reading promotion
Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação
Online Access:http://hdl.handle.net/10284/10310
Country:Portugal
Oai:oai:bdigital.ufp.pt:10284/10310

Internet

http://hdl.handle.net/10284/10310

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