Reading habits in the digital age: marketing strategies to promote reading among children and young adults
Reading is a form of active learning, and cultivation of reading habits is vital for every child and young adult. However, according to the world’s most in-depth and trustworthy indicator of students’ abilities, PISA, reading skills among youngsters are barely improving. The project aims to deliver...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10284/10310 |
| País: | Portugal |
| Oai: | oai:bdigital.ufp.pt:10284/10310 |