The role of relational marketing on the consumer buying decision of travel agencies
Through the characterization of relational marketing, this study intends to understand how it can be influential in the purchase decision of the consumer in the context of travel agencies. The study analyzes how relational interaction occurs between clients and companies in the industry, perceiving...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11110/1764 |
| Country: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1764 |