Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing strategy and STP

S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United S...

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Bibliographic Details
Main Author: Bonesteve, Valentin Teisserenc (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Cheese
Internationalization
Expansion
Sme
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/123395
Country:Portugal
Oai:oai:run.unl.pt:10362/123395

Internet

http://hdl.handle.net/10362/123395

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