Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing strategy and STP

S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United S...

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Detalhes bibliográficos
Autor principal: Bonesteve, Valentin Teisserenc (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Cheese
Internationalization
Expansion
Sme
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/123395
País:Portugal
Oai:oai:run.unl.pt:10362/123395

Texto Completo

http://hdl.handle.net/10362/123395

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