How to improve the customer experience when buying cosmetics online?
The cosmetics industry is currently facing major challenges, especially with the emergence of new trends and the growing importance of online shopping. The consumer experience when buying cosmetics online is set to evolve in order to fill some of the gaps that this dissertation aims to address. Ther...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10071/24196 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24196 |