Desperados: creating regular consumers in the portuguese market
The goal of the present project is to study a problem given by the group Sociedade Central de Cerveja S.A. about the brand Desperados. The problem is the low conversion rate from the percentage of people that already tried the beer Desperados versus the percentage of people that consume it regularly...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/13707 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13707 |