Drivers of shopping online: a literature review
Consumers are increasingly adopting electronic channels for purchasing. Explaining online consumer behavior is still a major issue as studies available focus on a multiple set of variables and relied on different approaches and theoretical foundations.Based on previous research two main drivers of o...
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| Format: | article |
| Language: | eng |
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2020
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| Online Access: | http://journals.openedition.org/cp/8402 |
| Country: | Portugal |
| Oai: | oai:revues.org:cp/8402 |