Explore and measure brand love, and its antecedents and consequences, among portuguese consumers
Relationship marketing is crucial in 21th Century. Thus, companies start to focus their attention on the relationships with their consumers, rather than expose the consumer to a product/service. This, led to the increase of relevance of some concepts beyond the literature, being Brand Love, one of t...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10071/22306 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22306 |