Accounting for Sources of Information in Trade Fairs: Evidence from Portuguese Exhibitors
Trade fairs are important sources of information for decision making in marketing management. Currently, trade fairs are places where participants share useful data and information, while creating relationships between customers (visitors) and suppliers (exhibitors). However, only a limited number o...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2021
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.6/11446 |
| País: | Portugal |
| Oai: | oai:ubibliorum.ubi.pt:10400.6/11446 |