Accounting for Sources of Information in Trade Fairs: Evidence from Portuguese Exhibitors

Trade fairs are important sources of information for decision making in marketing management. Currently, trade fairs are places where participants share useful data and information, while creating relationships between customers (visitors) and suppliers (exhibitors). However, only a limited number o...

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Bibliographic Details
Main Author: Silva, Pedro M. da (author)
Other Authors: Santos, José F. (author), Moutinho, Victor (author)
Format: article
Language:eng
Published: 2021
Subjects:
Trade fairs
Information sources
Information exchange
Exhibitors' perspective
Online Access:http://hdl.handle.net/10400.6/11446
Country:Portugal
Oai:oai:ubibliorum.ubi.pt:10400.6/11446

Internet

http://hdl.handle.net/10400.6/11446

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