Alumni in a relationship marketing perspective: the alumni-alma mater commitment relationship
Fostering relationships with alumni has consisted of framing strategies to increase competitiveness amongst higher education institutions (HEIs) in Europe and particularly in Portugal. This thesis aims to understand the alumni-alma mater commitment relationship, through the identification of its dri...
| Autor principal: | |
|---|---|
| Formato: | doctoralThesis |
| Idioma: | eng |
| Publicado em: |
2021
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.1/15231 |
| País: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/15231 |