Alumni in a relationship marketing perspective: the alumni-alma mater commitment relationship

Fostering relationships with alumni has consisted of framing strategies to increase competitiveness amongst higher education institutions (HEIs) in Europe and particularly in Portugal. This thesis aims to understand the alumni-alma mater commitment relationship, through the identification of its dri...

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Bibliographic Details
Main Author: Pedro, Ilda Maria Horta (author)
Format: doctoralThesis
Language:eng
Published: 2021
Subjects:
Marketing relacional
Instituições de ensino superior
Alumni
Relação de compromisso
Investigação qualitativa
Investigação quantitativa
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Online Access:http://hdl.handle.net/10400.1/15231
Country:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/15231

Internet

http://hdl.handle.net/10400.1/15231

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