The influence of the need-for-touch on the online purchase propensity : a comparative study between Portugal and China

This master thesis examines the influence of the Need-For-Touch (NFT) on the online purchase propensity through a comparative study between Portuguese and Chinese consumers. Although, NFT has been a major topic of research over the past years, the link between the consumer NFT and the individual nat...

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Detalhes bibliográficos
Autor principal: Silva, Jorge Miguel Ribeiro Moreira da (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2015
Assuntos:
Need-For-Touch
Multichannel
Research and purchase behavior
Haptic information
Comparative study
Portugal
China
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/19337
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/19337

Texto Completo

http://hdl.handle.net/10400.14/19337

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