The African market research industry : finding new market spaces

The following thesis elaborates on various issues in strategy: launch strategy (especially, market selection), and strategic positioning. This paper does so through a case study based on a new venture willing to establish itself in the market: Thot Insights. This start-up would strive to provide mar...

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Bibliographic Details
Main Author: Abdoulaye, Mohamed Cisse (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Market selection
Launch strategy
Strategic positioning
Seleção de mercado
Estratégia de lançamento
Posicionamento estratégico
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/22632
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/22632

Internet

http://hdl.handle.net/10400.14/22632

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