How can bots be an interesting tool for traditional banks to engage with millennials
This thesis’ purpose is to study how a bot can be an interesting tool for traditional banks to get closer to millennials and gain back the interest and trust of its customers. Even though this technology is only beginning to integrate the market, it is an innovative tool with the ability to offer th...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2018
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| Texto completo: | http://hdl.handle.net/10400.14/25415 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/25415 |