The value of textual haptic information in online clothing shopping
Purpose: The purpose of this paper is to evaluate the potential of textual haptic information to minimize the effects of need for touch (NFT) in global online environments by testing the effect of hands on description on consumer perception and intention to purchase. Design/methodology/approach: The...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2017
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.14/22776 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/22776 |