The hybrid rhetorical ethos
There are three main schools for the study of the ethos: the pragmatic-discursive; the symbolic interactionist, and the rhetorical one. This paper aims to give an encompassing and fuller perspective on the rhetorical ethos that can be useful to the contemporary uses of the persuasive communication,...
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| Format: | article |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10400.13/3796 |
| Country: | Portugal |
| Oai: | oai:digituma.uma.pt:10400.13/3796 |