“Follow the whistle: physical activity is calling you”: evaluation of implementation and impact of a Portuguese nationwide mass media campaign to promote physical activity

To raise perceived capability (C), opportunity (O) and motivation (M) for physical activity (PA) behaviour (B) among adults, the Portuguese Directorate-General of Health developed a mass media campaign named “Follow the Whistle”, based on behaviour change theory and social marketing principles. Comp...

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Detalhes bibliográficos
Autor principal: Silva, Marlene Nunes (author)
Outros Autores: Godinho, Cristina (author), Salavisa, Marta (author), Owen, Katherine (author), Santos, Rute (author), Silva, Catarina Santos (author), Mendes, Romeu (author), Teixeira, Pedro J. (author), Freitas, Graça (author), Bauman, Adrian (author)
Formato: article
Idioma:eng
Publicado em: 2021
Assuntos:
Evaluation
Healthy lifestyles
Mass media campaign
Physical activity
Social marketing
Texto completo:http://hdl.handle.net/10400.14/32235
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/32235

Texto Completo

http://hdl.handle.net/10400.14/32235

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