INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract

Shuqair, S., Alves, R., Pinto, D. C., & Mattila, A. (2021). INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract. In Proceedings of the European Marketing Academy, 50th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/A2021-94542.pdf

Detalhes bibliográficos
Autor principal: Shuqair, Saleh (author)
Outros Autores: Alves, Rita (author), Pinto, Diego Costa (author), Mattila, Anna (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2022
Assuntos:
Authenticity
Social contagion
Social media influencers
Digital Marketing
SDG 8 - Decent Work and Economic Growth
Texto completo:http://hdl.handle.net/10362/140713
País:Portugal
Oai:oai:run.unl.pt:10362/140713
Descrição
Resumo:Shuqair, S., Alves, R., Pinto, D. C., & Mattila, A. (2021). INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract. In Proceedings of the European Marketing Academy, 50th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/A2021-94542.pdf

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