INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract

Shuqair, S., Alves, R., Pinto, D. C., & Mattila, A. (2021). INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract. In Proceedings of the European Marketing Academy, 50th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/A2021-94542.pdf

Bibliographic Details
Main Author: Shuqair, Saleh (author)
Other Authors: Alves, Rita (author), Pinto, Diego Costa (author), Mattila, Anna (author)
Format: conferenceObject
Language:eng
Published: 2022
Subjects:
Authenticity
Social contagion
Social media influencers
Digital Marketing
SDG 8 - Decent Work and Economic Growth
Online Access:http://hdl.handle.net/10362/140713
Country:Portugal
Oai:oai:run.unl.pt:10362/140713

Internet

http://hdl.handle.net/10362/140713

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