Social commerce: how should portuguese companies invest in it?
The massification and globalization of the internet and social media democratized the access to information and changed behaviours and consumption habits. In this context, this thesis pretends to evaluate the impact and degree of acceptance of social commerce in Portugal, by focusing on a sample of...
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| Format: | masterThesis |
| Language: | eng |
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2014
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| Online Access: | http://hdl.handle.net/10071/7931 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/7931 |