Plan to bear fruit: frutaformas internationalization to the United Kingdom

Frutaformas is a Portuguese micro-enterprise, specialized in the production of premium dehydrated-fruit, an emerging snack category fostered by the increasing trend for healthier alimentary habits in developed countries. The relatively small size of the domestic market and the growing competition le...

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Bibliographic Details
Main Author: Vyhovska, tetyana (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10362/17229
Country:Portugal
Oai:oai:run.unl.pt:10362/17229