Plan to bear fruit: frutaformas internationalization to the United Kingdom
Frutaformas is a Portuguese micro-enterprise, specialized in the production of premium dehydrated-fruit, an emerging snack category fostered by the increasing trend for healthier alimentary habits in developed countries. The relatively small size of the domestic market and the growing competition le...
Main Author: | |
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Format: | masterThesis |
Language: | eng |
Published: |
2019
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Online Access: | http://hdl.handle.net/10362/17229 |
Country: | Portugal |
Oai: | oai:run.unl.pt:10362/17229 |