Omnichannel: a comparative analysis of the leading retailers in the United States and customer behavior

The study aims to provide an overview of the phenomenon of omnichannel retailing in the United States and a comparative analysis of ten leading retailers. Findings revel that it is not necessarily true that retailers with a higher level of online sales need less inventory, thus a higher turnover. It...

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Bibliographic Details
Main Author: Smorto, Federica (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Omnichannel
Retailers
Inventory turnover
Online sales
Consumer preferences
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/123108
Country:Portugal
Oai:oai:run.unl.pt:10362/123108

Internet

http://hdl.handle.net/10362/123108

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