Functional or emotional? How Dutch and Portuguese conceptualise beer, wine and non-alcoholic beer consumption
Non-alcoholic beer (NAB) may be a healthier alternative to wine and beer consumption, however has little appeal to consumers. Conceptualisations, i.e. functional and emotional associations that consumers have with foods/beverages, were explored to understand how NAB consumption is perceived, and com...
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| Outros Autores: | , , , , , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2017
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.14/23109 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/23109 |