Product/Brand co-creation methodology crossing marketing, design thinking, creativity and management: ideas(r)evolution

This thesis introduce a new innovation methodology called IDEAS(R)EVOLUTION that was developed according to an on-going experimental research project started in 2007. This new approach to innovation has initial based on Design thinking for innovation theory and practice. The concept of design thinki...

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Bibliographic Details
Main Author: Mateus, Américo da Conceição (author)
Format: doctoralThesis
Language:eng
Published: 2016
Subjects:
Management
Open innovation
Marketing 3.0
Creativity
Design thinking
Living labs
Co-creation
Gestão
Inovação aberta
Criatividade
Cocriação
Online Access:http://hdl.handle.net/10174/19162
Country:Portugal
Oai:oai:dspace.uevora.pt:10174/19162

Internet

http://hdl.handle.net/10174/19162

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