The role of IMDb online community engagement on the motivation and intention to watch movies
Nowadays, internet and social media are a necessity and indispensable tools that many businesses depend on. Conscious consumers before any consideration, rely on the online channel to search for reviews and ratings before the purchase. Within the entertainment industry the same is depicted. Movie en...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10071/21530 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21530 |