Design visual e credibilidade percecionada na web : análise empírica de websites no sector da saúde

This study investigates the relationship between the visual design of websites in the health sector, notably hospitals' and clinics' websites, and the credibility awarded to them by users. The credibility assessment of online health information is particularly important due to its common u...

Full description

Bibliographic Details
Main Author: Sequeira, Mafalda Sofia de Sousa, 1989- (author)
Format: masterThesis
Language:por
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10451/18213
Country:Portugal
Oai:oai:repositorio.ul.pt:10451/18213