Design visual e credibilidade percecionada na web : análise empírica de websites no sector da saúde

This study investigates the relationship between the visual design of websites in the health sector, notably hospitals' and clinics' websites, and the credibility awarded to them by users. The credibility assessment of online health information is particularly important due to its common u...

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Detalhes bibliográficos
Autor principal: Sequeira, Mafalda Sofia de Sousa, 1989- (author)
Formato: masterThesis
Idioma:por
Publicado em: 2015
Assuntos:
Texto completo:http://hdl.handle.net/10451/18213
País:Portugal
Oai:oai:repositorio.ul.pt:10451/18213