Customer satisfaction in Portuguese hotels: Evidence for different regions and hotel segments
Electronic word of mouth (eWOM) has gained importance with the emergence of new online tools, and the hospitality sector is at the core of this trend. We employ a secondary data set of hotel guest reviews from a popular online travel platform, with reviews for hotels located in the four main Por-tug...
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| Format: | article |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/11328/1984 |
| Country: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/1984 |