New customer journey with COVID-19 as a touchpoint - The Fnac Portugal’s case
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10362/142663 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/142663 |
| Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
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