The Urban Sensescapes and Sensory Destination Branding
The sensory attractiveness of destinations has recently been one of the most important focal points when considering the impact of senses on positive and memorable travel experiences. Specifically, urban areas reflect different multisensory dimensions that can be analyzed and included in marketing e...
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11110/2241 |
| Country: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/2241 |