Mobile services adoption in a hospitality consumer context
Purpose: This study presents a model drawn on both the extension of the unified theory of acceptance and use of technology (UTAUT2) and the perceived value for explaining consumer behavior toward mobile hospitality services (MHS) from two perspectives: intention to use and recommendation. Design/met...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/15670 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/15670 |