Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budget

S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United S...

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Bibliographic Details
Main Author: Reis, Patrícia Bitton Parreira Pestana (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Cheese
Internalization
Expansion
Sme
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/123386
Country:Portugal
Oai:oai:run.unl.pt:10362/123386

Internet

http://hdl.handle.net/10362/123386

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