Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budget

S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United S...

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Detalhes bibliográficos
Autor principal: Reis, Patrícia Bitton Parreira Pestana (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Cheese
Internalization
Expansion
Sme
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/123386
País:Portugal
Oai:oai:run.unl.pt:10362/123386

Texto Completo

http://hdl.handle.net/10362/123386

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