How to succeed in the second-hand luxury market : the case of Portugal
The aim of this research is to understand which dimensions should be taken into consideration in order for luxury resale businesses to be successful in Portugal. To investigate this, a qualitative approach is used and four Portuguese luxury resellers are studied. Our findings show that the dimension...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10400.14/29694 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/29694 |