Employer branding applied to SMEs: a pioneering model proposal for attracting and retaining talent

Most business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprise...

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Bibliographic Details
Main Author: Monteiro, B. (author)
Other Authors: Santos, V. (author), Reis, I. P. Dos (author), Sampaio, M. C. (author), Sousa, B. (author), Martinho, F. (author), Sousa, M. (author), Au-Yong-Oliveira, M. (author)
Format: article
Language:eng
Published: 2021
Subjects:
Employer branding
Talent attraction
Talent retention
Talent management
Human resource decision making
Online Access:http://hdl.handle.net/10071/21508
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/21508

Internet

http://hdl.handle.net/10071/21508

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