Using SEO to leverage digital visibility and atract visitors: the case of termas de Chaves

Digital presence, especially using websites, is currently one of the pillars for effective communication in the field of marketing. However, it appears that many organizations, despite making high investments in development, even if they present a visually attractive website, face difficulties in at...

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Detalhes bibliográficos
Autor principal: Mendonça, Vítor (author)
Outros Autores: Cunha, Carlos R. (author), Correia, Ricardo (author), Morais, Elisabete Paulo (author)
Formato: conferenceObject
Idioma:por
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10198/25805
País:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/25805