How does mobile apps’ e-service quality impact customer loyalty? : investigating the effect of customer satisfaction within the purchase experience
Consumers are changing their shopping habits, influenced by continuously changing technology and new opportunities that take less time to customers and do not force them to be in a specific place at a certain time. Therefore, it is important to understand which factors are important to customers exp...
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| Format: | masterThesis |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10400.14/28998 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/28998 |