Internationalization strategy of skypro to the west coast of the United States of America

The underlying work project was carried out with the purpose of conducting an internationalization strategy of Skypro’s footwear to the West Coast of the United States. In order to do so, an in-depth situation analysis regarding the company was performed with the objective to have the most insightfu...

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Bibliographic Details
Main Author: Carujo, Joana (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Internationalization
Skypro
United States
Implementation plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/22964
Country:Portugal
Oai:oai:run.unl.pt:10362/22964

Internet

http://hdl.handle.net/10362/22964

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