Internationalization strategy of skypro to the west coast of the United States of America

The underlying work project was carried out with the purpose of conducting an internationalization strategy of Skypro’s footwear to the West Coast of the United States. In order to do so, an in-depth situation analysis regarding the company was performed with the objective to have the most insightfu...

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Detalhes bibliográficos
Autor principal: Carujo, Joana (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2018
Assuntos:
Internationalization
Skypro
United States
Implementation plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/22964
País:Portugal
Oai:oai:run.unl.pt:10362/22964

Texto Completo

http://hdl.handle.net/10362/22964

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