Sport tourism: regional promotion strategies

The main purposes of this paper are (i) to analyze the regional promotion strategies of the UEFA Euro 2004 and (ii) to contribute for the improvement of planning and implementation strategies of tourism marketing at regional level. Data regarding these strategies were collected and synthesized. We v...

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Bibliographic Details
Main Author: Ribeiro, J. Cadima (author)
Other Authors: Viseu, José (author), Pereira, Nuno (author)
Format: conferencePaper
Language:eng
Published: 2005
Subjects:
UEFA Euro 2004
Tourism
Promotion
Marketing
Regional
Minho
Portugal
Spain and major events
Online Access:http://hdl.handle.net/1822/1675
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/1675

Internet

http://hdl.handle.net/1822/1675

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