Online strategies for offline business the case of Millennials and shopping centrs (Sonae Sierra)

The project, conducted within a direct research internship at Sonae Sierra, aims to propose innovative digital approaches for Shopping Centres (SC) to deal successfully with millennial consumer behavior concerning digital devices and online content in relation to shopping. An online survey followed...

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Detalhes bibliográficos
Autor principal: Kotzaeroglou, Aliki (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2016
Assuntos:
Millennial marketing
Shopping centre
Digital strategies
Content marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/17336
País:Portugal
Oai:oai:run.unl.pt:10362/17336

Texto Completo

http://hdl.handle.net/10362/17336

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