The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love
This thesis aims to understand whether if in the Luxury Fashion market masstige campaigns on social media can generate brand love. Furthermore, how can Luxury Fashion Brands build brand love when using masstige campaigns. To better understand these topics, this study includes some useful details fro...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10071/22868 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22868 |