The luxury fashion fitting the mass-market: how luxury fashion bands can use social media masstige campaigns to leverage brand love

This thesis aims to understand whether if in the Luxury Fashion market masstige campaigns on social media can generate brand love. Furthermore, how can Luxury Fashion Brands build brand love when using masstige campaigns. To better understand these topics, this study includes some useful details fro...

Full description

Bibliographic Details
Main Author: Veltman, Madalena Baptista (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Masstige
Brand love
Social media
Luxury brands
Fashion
Redes sociais
Marcas de luxo
Moda
Online Access:http://hdl.handle.net/10071/22868
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/22868

Internet

http://hdl.handle.net/10071/22868

Similar Items