How to reach a fair share for the Pestana hotel group in the French and Spanish leisure markets: pricing strategy

This paper takes a theoretical approach on how to effectively develop a pricing strategy for a good or service. Furthermore, the work includes a more practical approach in which it is proposed a pricing strategy to PHG, in specific for the Pousadas and the Pestana Collection. Pestana Hotel Group(PHG...

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Bibliographic Details
Main Author: Silva, Sofia Miranda Rosa Delgado da (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Marketing
Integrated marketing communications
B2c marketing
Services marketing
Pricing
Pestana hotel group
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/138692
Country:Portugal
Oai:oai:run.unl.pt:10362/138692

Internet

http://hdl.handle.net/10362/138692

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