The consumer journey on collaborative consumption platforms : an empirical study using structure equation modeling

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM

Detalhes bibliográficos
Autor principal: Tomar, Shailendra Singh (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Collaborative Consumption Platforms
UTAUT2
Dimension of Consumer Trust
The sharing economy in social media
PLS path modeling
Texto completo:http://hdl.handle.net/10362/49651
País:Portugal
Oai:oai:run.unl.pt:10362/49651

Texto Completo

http://hdl.handle.net/10362/49651

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