Predictors of active loyalty: The case of hotel group X

Loyalty programs are now considered industry standards in the hotel sector. Such programs aim to encourage repeat purchases, attract new customers, reward loyal ones, increase retention rates and market share, and collect customer information. Nonetheless, simple participation in a loyalty program d...

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Bibliographic Details
Main Author: Prada, Ana Vera Nascimento (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Hospitality industry
Active loyalty
Loyalty programs
CRM Customer Relationship Management >
CRISP-DM
Big data
C&RT
Regressão logística > Logistic regression
Indústria hoteleira
Lealdade ativa
Programas de fidelização
Online Access:http://hdl.handle.net/10071/23974
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/23974

Internet

http://hdl.handle.net/10071/23974

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