Predictors of active loyalty: The case of hotel group X

Loyalty programs are now considered industry standards in the hotel sector. Such programs aim to encourage repeat purchases, attract new customers, reward loyal ones, increase retention rates and market share, and collect customer information. Nonetheless, simple participation in a loyalty program d...

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Detalhes bibliográficos
Autor principal: Prada, Ana Vera Nascimento (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Hospitality industry
Active loyalty
Loyalty programs
CRM Customer Relationship Management >
CRISP-DM
Big data
C&RT
Regressão logística > Logistic regression
Indústria hoteleira
Lealdade ativa
Programas de fidelização
Texto completo:http://hdl.handle.net/10071/23974
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/23974

Texto Completo

http://hdl.handle.net/10071/23974

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